4 Credibility-Based Logo Design Strategies

4 Credibility-Based Logo Design Strategies

major-brand-logos-map-2012

major-brand-logos-map-2012

Dr. Bill Haig is a pioneer in applying credibility principles in communication persuasion to logo design persuasion and extensions of credibility into all company branding. In the 1960s, Dr. Bill Haig worked with Saul Bass as his logo planning and account manager, working with all client logo accounts for many years. Dr. Haig benefited from Bass’s teachings, learning about logo designand…

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Tags: logo design

Mag+: Digital Magazine Device and Issue Compatibility

Mag+: Digital Magazine Device and Issue Compatibility

Mag+

MagPlus_Infographic_3Mag+ is a custom digital design solution, which means we offer InDesign templates for a number of different devices, allowing you to create pixel-perfect designs for any number of screens. However, in many cases, a MIB (Mag+ issue Bundle) created at one size can be read by another device with a different size screen. This article will walk you through those compatibilities.

Note: It's important…

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Gretchen Smelter - First 60 days at Women’s Health

Gretchen Smelter – First 60 days at Women’s Health

WH_SexMasters
BY JUSTIN MILLER   Gretchen It’s been almost three months since the well-accomplished designer and creative director Gretchen Smelter began her role at Women’s Health.  Smelter transitions from House Beautiful, where she was the design director since 2012, and before Beautiful she served as the Group Creative Director of Edipresse Asia, Creative Director of Brides (where she was heavily involved with…

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HAKUHODO Kettle Inc. for Yahoo Japan: Hands on search!

HAKUHODO Kettle Inc. for Yahoo Japan: Hands on search!

HAKUHODO Kettle Inc.

Yahoo invented “Hands On Search”, which is a tangible search through the combination of the searchengine and a 3D printer. Hands On Search turns a spoken word into a real physical object and makes imagination real. We offered this first to people who need “sense of touch” the most – the visually impaired. This project was carried…

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Wired: Jerry Seinfeld on How to Not Be a Jerk in the Digital Age

As technology pioneers, we are inundated with new gadgets, services, apps, messaging, games, and media. We’re dosing, vaping, and Lyfting.

Street Photographer

ManAndDog1980cJamelShabazz

Being a street photographer is a bit like conducting a drunk symphony: You must make order of chaos. Only a few photographers do it well, and many of them appear in Cheryl Dunn’s film, Everybody Street, which chronicles the street photography of New York City.

Dunn chose New York because it always has been at the center of the genre. Many a shooter has made a career…

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Infographic: State of modern creativity

Infographic: State of modern creativity

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Finally, an infographic that understands. Nod along (and feel vindicated) as you peruse the stats you’ve long felt to be true but never seen proven with cold, hard data. If you’re a creative, this one’s for you. (Read More…)

iStock-Studyof-infographic

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RIP: Mitch Shostak, 1950-2014

RIP: Mitch Shostak, 1950-2014

http://www.shostakstudios.com

http://www.shostakstudios.com

 Mitch Shostak passed away on June 25; he was 63.

Mitch was an art director for American Express, IBM, Money, The New York Times, People, BusinessWeek, Scholastic, and Sports Illustrated. He moved to San Francisco in 1991 to work as art director of PC World. In 1993 Mitch returned to New York City and established Shostak Studios, where he created the visual direction…

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How to design fixed layout EPUB

How to design fixed layout EPUB

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Learn how to make an eBook with rich imagery and elaborate layout that looks just like the InDesign document without writing code.

Click photo to see video at Adobe TV.

Screen Shot 2014-06-23 at 3.10.47 PM

What do I need?

Get files Sample files to practice with (ZIP, 154 MB)

Get PDF InDesign cheat sheet

Create a highly visual eBook and preserve its layout in the EPUB format. Sound like an oxymoron? It’s not. Learn how with the…

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New fonts from TypeTogether and Rui Abreu

New fonts from TypeTogether and Rui Abreu

essay-text-v2_1
signo-v2_3

Signo from Rui Abreu

We are thrilled to announce a full shelf of new releases at Typekit today. You can now get your hands on new fonts, extended families, and added desktop availability from two longtime Typekit foundry partners: TypeTogether and Rui Abreu. Let’s get to it.

essay-text-v2_1

Essay Text from TypeTogether

abril-titling_2

Abril Titling from TypeTogether

The lovely Essay Textby Stefan Ellmer is a serif text face…

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